Tanger Med stands at a crossroads between Europe and Africa. Having become a key global player in a relatively short space of time, the Moroccan port and industrial complex has emerged as a strong option for multinationals looking for nearshoring operations. In this report by Seth O'Farrell, we explore how the activities in Tanger Med have helped to industrialise the region — especially in the automotive sector — its role as a port and logistics hub, and how it obtained its reputation for efficiency and quality.