Piemonte is in flux. One of the cradles of European automotive, the Italian northwestern region has set out on a journey of industrial transformation. Loyal to its manufacturing heritage, it has ambitions to take it to the next level by embracing digitisation and high value-added sectors like aerospace and semiconductors. In this report, Jacopo Dettoni travels to Piemonte to capture the nuances of its transformation, and the opportunities for investors this brings along.